I am Woongja's guardian, JB Kang.
It is when I started living with my companion dog, Woongja in 1998, I discovered the potential for a new convergence business model that would integrate contents, products, service and culture in the pet industry. Woongja was my inspiration to the start of this business in 2002. From my own experience, through it's ups and downs the lesson I learned is that I may fall down because of the people but it is because of people I can rise up again. It is through this lesson, Koona ENT. was established. My goal and vision is to establish an enterprise that thrives and grows amongst these people who inspire and truly bring out the best in one another. Koona ENT's core value is the people. Our company is comprised of animal loving experts in every field who work in collaboration with endless commitment to the health and well being/happiness of all our furry companion pets and animals. We are dedicated to our role to contribute to the happiness and welfare of all our companion animals. I'd like to share in the journey and growth of Koona ENT and to all those devoted to enhancing the welfare of our animal loving friends.
Let's join together! To the happiness of a coexistence between human-animal.
KOONA ENT is a company built with a convergence/integration philosophy that provides companion animal products, services and contents with a vision to contribute to the well being/happiness of a coexistence between humans and companion animals. KOONA ENT is a company founded by animal loving experts. We continuously research, strive and communicate to make the world a better place for all our furry loved ones.
HYPONIC is short for "Hypoallergenic", meaning mild and causing less allergic reaction, a companion animal hypoallergenic brand.
HYPONIC works with top-notch experts to study and provide the safest and healthiest lifestyle possible for our companion animals. The brand HYPONIC combines the finest, highest quality ingredients with leading technology with careful consideration for animals. We are committed to being a brand you can trust that was created from the heart with only the safest, quality ingredients and you can know are giving your furry loved ones only the best.
HYPONIC Brand Story
HYPONIC's journey began with HYPONIC's founder,
Mr. JB Kang's rescue dog, an American Cocker Spaniel named Woongja.
At around the age of ten years, the once lively and healthy Woongja started experiencing skin issues. Unfortunately, as she aged, it developed into a form of skin cancer, which resulted in the amputation of one of her ears. Heartbroken, Mr. Kang desperately sought out possible causes of Woongja's suffering and finally discovered the plausible culprit, the dog shampoo. He had been using a long list of toxic ingredients. The toxins went directly into Woongja's pores and had been clogging them for years. Fifteen years of Woongja's life equals to 250 hours of this toxic shampoo usage. Woongja has been exposed to the harmful toxins for 250 hours in her lifetime. Mr. Kang vowed that no other animal should ever have to endure what Woongja went through, which led to his dedicated research to create HYPONIC's premium line of hypoallergenic, non-toxic shampoo. Mr. Kang created the HYPONIC brand out of his passion and love to all the animals suffering in silence. Together with the highest-quality ingredients and top of the line research, HYPONIC products hope to make a difference in the lives of all our furry loved ones.